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Type of Studies

Models of Qualitative Research

Dynamic and Qualitative Techniques

In Wilsa, we have developed a wide experience in qualitative techniques and group dynamics and individual to address research topics such as the following.

  • Buying behavior and patterns of use of products and services
  • Laboratory to develop concepts and identify( "Concept Lab" )
  • Pre Test Advertising (Television, Radio, News Papers, etc. )
  • Sensory tests of Product: Taste, olfactory, tactile, visual
  • Line extension ( "Laboratories for the development of prototypes")
  • Brand Essence and Brand Equity
  • Impact of promotions and Promotional Items
  • Proof of Concept ( "Concept Test" )
  • Evaluation of packings
  • Shopping experience and customer satisfaction

Based on the extensive experience of the team of professionals, it determines the most appropriate methodology to the needs of the client and the characteristics and requirements raised in the proposal of the study.

  • Traditional Group Sessions (7 to 9 participants)
  • Qualitative Workshops (6 participants)
  • Micro Group Sessions (3 to 5 participants)
  • Dyadic groups (2 participants)
  • Mega Group Sessions with quantitative applications. (30 Participants)
  • In-depth individual interviews
  • Detached Session (family unit of first order)
  • Dives Deep ethnographic and anthropological "Living it" (combination of techniques: Shopping Tours, In Home visits, profound interview)
  • Strategic Competitive Intelligence with audio recording and video (Purchase real or simulated in competition or sale points)

To thoroughly explore Rational emotional content and susceptible to hide or lock in the group discussion or to the Moderator, we use Dynamic and techniques that build trust and facilitate the verbal and behavioral manifestations of the participants.

Some of the dynamics and techniques that we use depending on the characteristics and idiosyncrasies of the participants are the next.

  • Projective Tests of Individual Application (Incomplete sentences, Thematic Apperception, Human figure, Semantic Differential, Autobiography or narrative of Life, spontaneous Free Association, etc.)
  • Participant observation and spontaneous "in situ" with audio recording and video
  • Communication Interfaces (Technical Insights to obtain)
  • Groups of "collision" between participants "Apostles," "Detractors," "Hostages" and "terrorists"
  • Anecdotes "A Day in the Life"
  • Collage of Images and Texts
  • Interpreting Techniques: Behavioral, Semantics, Semiotics, Cognitive, Clinical, Social, Anthropological, etc.