For more than 30 years Wilsa participated with different domestic and foreign companies that have placed their trust in the management objective, accurate, reliable and with the more high quality analysis of the information generated through the realization of commercial maps and demographic as qualitative, quantitative studies and strategic intelligence on topics related to the needs trends, behaviors, satisfaction, loyalty, habits and preferences of the market, among others.
The conclusions and strategic recommendations arising from the analysis and interpretation of results of the market study carried out by Wilsa, have been used as the basis for the design, development and implementation of commercial and advertising strategies of different brands of products and services. In this way, success stories of Wilsa are tangible brands positioning strategies, advertising campaigns, launching of new products and services, packaging design, promotional tactics, zoning of structures of sales and distribution, among others.
Qualitative, quantitative methodological mix, strategic intelligence, and documentary research to define the strategy of repositioning of the Sedna Hospital.
Quantitative study to determine penetration and impact of the advertising campaign in spectacular of USA pears.
Proof of concept with qualitative and quantitative methodological Mix to determine acceptance and intention to purchase of a new presentation in chewable tablet of the Apodefil brand for Sexual stimulation.