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estudios@wilsa.com.mx

Tels: (55) 5286 6426

(55) 5553 0945

(55) 5286 1531

Type of Studies

Survey Type

Statistical Tools

  • Ad-Hoc studies
  • Study of habits, customs and attitudes (U&A/COR)
  • "EBES" Early Brand Evaluation Survey early evaluation of the Brand
  • Customer satisfaction CSI (Corporate, Consumption or retailers)
  • Image and positioning
  • Impact advertising and remembering
  • Organoleptic tests * * size of the market (market size)
  • Segmentation of markets
  • Concept and recall test (CRT)
  • Study of profiles and styles of life
  • Price elasticity
  • Audits
  • Census
  • Studies (B2B)
  • Profile of the reader
  • Knowledge of studies and penetration of the media
  • Habits of exposure to mass media
  • Syndicated Studies / Multi-costumers
    • Catalog sales
    • Insurance
    • Universities
  • Personal interviews
    • Interception face to face
    • House by house
    • Tests in central location (CLT)
  • Telephone Interviews (CATI)
  • Interviews on the Internet (CAWI)
  • Census
  • Cabinet (hard data)

In Wilsa we offer more than percentages, we keep updated to provide a better understanding of the results in each project.

Sampling

  • Stratified
  • Random
  • Multistage

Analysis varied

  • Factorial
  • Multiple regression
  • Discriminant
  • Correspondence
  • Conglomerates
  • TURF

Univariate Analysis

  • Mapping
  • Simple regression
  • Statistical differences
  • Correlation